• Shaping strategy-aligned social campaigns, growing followers by 9.7% YOY with a global audience of over 1.8 million across the ASU flagship social media channels (@arizonastateuniversity).

• Strategizing content launch timelines to maximize audience engagement, earning a 79.8% YOY engagement increase, while spearheading organic strategy activation of the Dr. Pepper Big 12 Football Championship social campaign.

• Built and led a 12-member team, pioneering a scalable workflow model that doubled weekly content output.

• Championing brand alignment for internal and university-wide editorial campaigns, overseeing cross-functional/ internal team communication and optimizing stakeholder approval systems.

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• Strategized content to engage followers across Instagram, Facebook, and TikTok profiles

• Lead team in the planning and execution of social media campaigns and content creation to drive event and service awareness

• Spearheaded expansion of digital presence onto TikTok, gaining 700 followers in 6 months

• Curated content to maximize student bond and connection to the Barrett brand

• Designed and implemented a strategy to analyze account engagement and interactions to encourage target audience growth

• On-screen talent promotion of events and services on Instagram, Facebook, and TikTok

• Collaborated with a digital team to visualize, develop, and execute the Barrett brand across social media profiles

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• Created and published photo and video content for Adidas and drove students and 

• fans to ASU and TERREX activations through Instagram reels and stories

• Conducted street-style interviews for social media use

• Encouraged fans to participate in promotional events during in-person campaigns

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• Collaborated with clients to create data-driven growth strategies for both 

• digital and physical results

• Pitched, created, and ran organic/paid advertising and SEO strategies

• Reached target demographic goal on Spotify Ads, Google Ads, and Meta

• Managed projects and budgets for clients

• Exceeded Google Display Ad conversion goal by 378% with 1,196 link clicks 

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• Created social media copy on paid and organic posts for clients on Instagram and Facebook

• Coordinated social media campaigns and content calendars using Sprout Social and Asana

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• Created and ran promotional webpage and social media organic campaigns 

• Produced video, photographic and graphic materials and updated web design on the ASBA website and content on Instagram and Facebook

• Attended ASBA-ASA Annual Conference for social and creative production coverage

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• Executed station marketing plans, events, contests, and promotional activities

• Filmed and created social media content for The Mix 

• Professional shadow experience in social media, content creation, and marketing

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• Produced, hosted, and managed a start-up pop culture and music-based digital series 

• on social media platforms: Instagram, Tik-Tok, YouTube and Spotify 

• Gained 1,000 followers on Instagram within 2 months

• Interviewed and collaborated with artists, bands and industry professionals

• Planned and designed relevant on-brand content and analyzed engagement