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During my time at The Cronkite Agency, I worked closely with Zócalo Public Square to achieve goals through SEO and paid campaigns.
Spotify Podcast
To reach a younger audience and gain traction for Zócalo's Spotify podcast, we ran a 22-day long ad campaign on Spotify. Our goal was to reach 90,000 impressions and we exceeded our goal by 109% with a total of 187,665 impressions and a CPM of $1.60. We reached our demographic goal with 84% of impressions coming from 18 to 24-year-olds.
Event Awareness
We chose to run a week-long Google Display ad campaign to bring awareness to an event Zócalo was hosting. We ended under budget and surpassed our page view goal by 378% with 730 page views and 1,196 total link clicks.
Newsletter
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